Strategic Web Designer
in Edinburgh
A website built with strategy, not guesswork.
I’m Mojtaba SedaghatKerdar, you can call me «Moji», I design and build WordPress websites that show up in search results, bring in real enquiries, and are built around what your visitors actually need. Whether you’re starting from scratch or fixing what you already have, the strategy comes first.
● ● ● strategy.you
// MSKWEB — build strategy
my approach = {
seo: ‘first’,
conversion: ‘focused’,
platform: ‘WordPress’, ‘Custom CMS’,
mobileReady: true,
customPlugins: true,
firstStartPrice: £0
};
SEO-First
Mobile-Ready
WordPress
Wix
Custom CMS
40+
Projects Delivered
3×
Average Traffic Growth
£0
To Get Started
Quick questions. Free strategy. Simple.
Why It Matters
Most websites fail because they’re built as pages, not as systems
A good-looking homepage means very little if the rest of the site isn’t doing its job.
People don’t arrive neatly through the front door. They land on random pages from Google, Maps, or a shared link, and decide within seconds whether to trust you.
That’s why I don’t start with colours or layouts. I start by understanding your business, where you are right now, and what the site actually needs to do. Everything gets built around that.
95%
of business owners think their website is just the homepage.
That’s why most websites don’t work.
The homepage is actually the last page most visitors land on. Search traffic comes in through service pages, blog posts, and location pages. None of those exist in a 3-day template build. Every page I build has a clear purpose, a keyword target, and a direct path to get in touch.
Why Me
Me vs Agency vs Website Builder
Before you decide, see exactly what you get, and what you don’t, with each option.
| riteria | ✦ MSKWEB (Me) | Agency | Website Builder |
|---|---|---|---|
| Single point of contact | Talk directly to the person doing the work | Account manager relay | No contact at all |
| Starting price | From £749 | £3,000–£15,000+ | £10–£40/mo (limits) |
| SEO strategy included | Core SEO in every project | Extra cost, separate team | Plugins only, no strategy |
| Edinburgh presence | In-person meetings available | Rarely local | Fully remote / automated |
| You own everything | Full ownership from day one | Usually yes, with caveats | Locked to their platform |
| Post-launch support | Ongoing retainer available | Expensive SLA contracts | Community forums only |
| Strategic thinking | Built into every project | Sometimes, at extra cost | Template-driven only |
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