Freelance Web Designer
in Edinburgh
Strategy first.
Design second.
Results over time.
I’m Mojtaba SedaghatKerdar, you can call me «Moji», I build custom WordPress websites for Edinburgh businesses that need theirs to do some of the heavy lifting.
Strategy, local SEO and ongoing work, built in from day one.
No Templates
No handoffs
No agency fluff
No disappearing after launch
● ● ● strategy.you
// MSKWEB — build strategy
my approach = {
seo: ‘first’,
conversion: ‘focused’,
platform: ‘WordPress’, ‘Custom CMS’,
mobileReady: true,
customPlugins: true,
firstStartPrice: £0
};
20+
Projects Shipped
24H
Reply Time
£0
Upfront Fee
100%
Custom Built
40+
Projects Delivered
3×
Average Traffic Growth
£0
To Get Started
Quick questions. Free strategy. Simple.
// the honest part
Most Edinburgh websites Fail at the
same three things.
None of them are design problems. They’re strategy problems. Which is why throwing a redesign at them rarely fixes anything.
01
They don’t show up
Built without keyword research. So when a customer searches “yoga Leith” or “accountant Edinburgh”, the site is invisible. Competitors collect those clients instead.
02
They don’t convert
Visitors land, get confused, leave. No clear next step. No reason to trust the business. Traffic without conversion is just noise dressed up as a vanity metric.
03
They get forgotten
Built once, handed over, never touched. Slowly outranked by competitors who keep building. A website isn’t a product. It’s a process. Treating it as a one-off is the most expensive mistake a small business can make.
Website Design Services
Three websites. One approach.
Each one is fully custom designed and built in Gutenberg. The strategy changes per audience. The commitment to local SEO and ongoing work doesn’t.
// service.01
Personal Brand Website
For photographers, consultants, therapists & writers in Edinburgh.
A portfolio that looks good is easy. One that ranks for “Edinburgh photographer” or “therapist Morningside” and brings in real enquiries is a different science. Built around the searches your future clients actually type.
£150
pay in 3 months
// service.02
Small Business Website
For local services: yoga studios, cafés, salons, accountants & trades.
Local SEO from day one. Built to rank for the neighbourhoods you serve, not generic city-wide terms your competitors are already dominating. Booking systems, payments, Google Business Profile, the lot.
£270
pay in 3 months
// service.03
Ecommerce Website
For artisan makers, boutiques, food & drink, gift shops.
WooCommerce or Shopify. Product SEO that helps buyers find you on Google. Apple Pay, Google Pay, Stripe checkout. Every design decision serves the “Add to cart” button.
£350
pay in 3 months
Not sure which fits?
// how we work together
Most designers ask for money before showing anything. I do it the other way around.
Fill in a short form. Five minutes. No commitment. I review every submission personally and come back within 24 hours.
// the free roadmap
What you get back, before paying anything
Genuinely free. No credit card. No “free trial that auto-charges”. No pressure to proceed.
✦
Keyword research, specific terms your business can realistically rank for in Edinburgh.
✦
Initial design concept, a real visual showing what your site could look like. Not a template, an actual concept for your business.
✦
Movement strategy, what you’ll achieve and in what realistic timeframe, and what the path looks like.
// selected work
Not just how they look,
but what they solved.
What problem each site was built to solve, and what happened after launch.
Monir Bloom
// Edinburgh · Sewing & Alterations · monirbloom.co.uk
The Challenge
No online presence. Clients found by word-of-mouth only. Zero visibility for «sewing classes Edinburgh» or «bridal alterations Edinburgh».
What I Built
A full 7-page WordPress site with SEO-optimised service pages, a booking enquiry system, and a pillar content strategy.
Local SEO foundation
63-topic content calendar
// the person behind the work
I grow when,
you grow.
I’m Moji. Freelance website designer, based in Edinburgh. I moved from Iran, started fresh, and built this business the same way I build client sites — carefully, with a long view. I don’t want a quick transaction. I want to be your web person for years.
// about.this.service
If you’re looking for a freelance website designer in Edinburgh, you’re in the right place. I’m Moji — a freelance web designer based in Edinburgh, working with small businesses, service providers, and personal brands across Scotland and the UK.
Every website I build starts with strategy. Before a single page is designed, I research your audience, map your keyword targets, and plan a site structure that’s built to rank — not just to look good. Whether you need a WordPress website for your Edinburgh business, an ecommerce store, or a portfolio that consistently brings in enquiries, the process is the same: strategy first, design second, results over time.
Based in Edinburgh. Available across Scotland. Working with clients UK-wide.